Reading Tips

guns_germs_and_steelGuns, Germs, and Steel: The Fates of Human Societies – Jared Diamond

The book explains the origins of empires, religion, writing, crops and guns. It provides the bases of different evolutions of human societies in continents, undermining racist theories. This story about the creation of the world challenges conventional wisdom and introduces indispensable lessons for the future.


the-resilience-factorThe Resilience Factor, Karen Reivich and Andrew Shatte

A perspective about the role of resilience in promoting a happy and healthy life, with the introduction of seven proven techniques to develop capability in dealing with the challenges and hurdles of life, from self-criticisms and negative self-images to crises, anxiety and grief.


executive-intelligenceExecutive Intelligence, Justin Menkes

Through the examples of top executives, the books attempts to explain how leaders of the business world can be successful by completing tasks, engaging people and evaluating their own decisions and actions.


inside-chinese-businessInside Chinese Business, Ming-Jer Chen

“Inside Chinese Business” reveals the social and cultural values that underpin Chinese business practices and influence day-to-day corporate decisions. Drawing from his intimate knowledge of Chinese culture and history and from his extensive managerial work and international experience, Chen provides an unrivaled insider’s perspective on how to work, compete, and cooperate successfully with Chinese companies around the globe.


etica-e-negociosÉtica & Negócios, Julio Lobos

This book is about a very relevant topic of our days. In “Ética & Negócios” (Ethics & Business), Julio Lobo covers in twenty chapters extracted from universal and corporate history – the death of Socrates, the extinction of Arthur Andersen, the reflections of Mark Anthony, the mismanagement of Shell in Brazil – showing the origin of moral concepts, its “adaptation” to the realities of the corporate world and the psychological impact on decision makers.


norberto-odebretchSer Empresário: o Pensamento de Noberto Odebrecht, Antonio Carlos Gomes da Costa

In a world characterized by instability, Noberto Odebrecht, one of the great Brazilian businessmen, built a set of fundamental principals that attempts to constitute a stable and lasting foundation for the growth of the Odebrecht Organization. It is perhaps the only example of a big Brazilian group that has structured itself based on a philosophical view of work. In light of these principles, the educator Antonio Carlos Gomes da Costa, consultant of big companies and international entities, attempts to answer the question “what does it mean to be a businessman?” claiming that, in the next decades, philosophy and corporate life tend to converge.


how-to-find-the-work-you-loveHow to Find the Work You Love, Laurence G. Boldt

From the author of “Zen and the Art of Making a Living” this book is an updated edition of his classic guide about careers, explaining how to find a new and gratifying career by introducing simple strategies in the search for jobs, focusing on four key elements: Integrity, Service, Enjoyment, and Excellence.


forgotten-continent-e1406870740679 Forgotten Continent: The Battle for Latin America’s Soul, Michael Reid

Often, Latin America has been condemned to failure. Neither poor enough to evoke Africa’s moral crusade, nor as explosively booming as India and China, it has largely been overlooked by the West. Yet this vast continent, home to half a billion people, the world’s largest reserves of arable land, and 8.5 percent of global oil, is busily transforming its political and economic landscape. This book argues that rather than failing the test, Latin America’s efforts to build fairer and more prosperous societies make it one of the world’s most vigorous laboratories for capitalist democracy.


livro-negro-empreendedorO Livro Negro do Empreendedor, Fernando Trias

Between the dream of owning your own business and achieving business success, there is a long path to be covered. Frequently, we find books about success stories that serve as examples for entrepreneurs. However, statistics point out that many fail. “O Livro Negro do Empreendedor” (The Entrepreneur’s Black Book) is different in the sense that it presents what is not found in manuals or business books. Failure in the corporate world is a topic that is seldom explored. But understanding its causes is essential to decide what is the best way to avoid it. With his characteristic innovative mindset, Fernando Trías de Bes surprises the reader with a bold analysis of the reasons why an entrepreneur does not reach his objectives.